This post is brought to you by 3D Communications
For those who work in the medical device arena, talk of “being customer-centric” is all the rage – especially when it comes to placing a value on your product. But, in the medtech and pharmaceutical industries, the term “customer” refers to more than just the patient. It refers to all stakeholders – the diverse set of individuals, organizations, regulators, and policymakers who influence the perception of value, and eventually, the market access of your product. So, when we think about “customer-centrizing” efforts around value communications, we need to consider every stakeholder who defines value. A powerful process to achieve this is Contextual Intelligence or CI.