--- title: The MedTech Conference Blog (4) description: The MedTech Conference Blog (4) --- [![The Medtech Conference](https://blog.themedtechconference.com/hs-fs/hubfs/Medtech%20Logo.png?width=120&height=59&name=Medtech%20Logo.png "The Medtech Conference")](https://www.themedtechconference.com/) [![MTC2018_BlogHeader_1030x130v1-1.jpg](https://blog.themedtechconference.com/hs-fs/hubfs/MTC2018_BlogHeader_1030x130v1-1.jpg?width=1030&name=MTC2018_BlogHeader_1030x130v1-1.jpg "MTC2018_BlogHeader_1030x130v1-1.jpg")](https://blog.themedtechconference.com)     ## [Social Media Recap: The MedTech Conference Day 2](https://blog.themedtechconference.com/social-media-recap-the-medtech-conference-day-2) Posted by [Lauren Belisle](https://blog.themedtechconference.com/author/lauren-belisle) on September 26, 2017 - [Tweet](https://twitter.com/share)  The MedTech Conference continued today with inspirational and insightful speeches, and plenty of opportunities to check out some of the newest medical technologies.  Keep reading for a rundown of some of the day's best moments:  [Read More](https://blog.themedtechconference.com/social-media-recap-the-medtech-conference-day-2) ## [The MedTech Conference Day 1 - Photo Highlights](https://blog.themedtechconference.com/the-medtech-conference-day-1-photo-highlights) Posted by [Carly Dell](https://blog.themedtechconference.com/author/carly-dell) on September 26, 2017 - [Tweet](https://twitter.com/share) Day 1 at The MedTech Conference is a wrap! Check out some photo highlights from the first day at the conference (and from our International Reception last night!). [Read More](https://blog.themedtechconference.com/the-medtech-conference-day-1-photo-highlights) ## [The MedTech Conference Day 1 Recap – Enhancing Value in Medical Technology](https://blog.themedtechconference.com/the-medtech-conference-day-1-recap-enhancing-value-in-medical-technology) Posted by [EIU Healthcare](https://blog.themedtechconference.com/author/eiu-healthcare) on September 26, 2017 - [Tweet](https://twitter.com/share) A major theme across today’s sessions and reflected throughout The MedTech Conference this year is around the future of medical technology and its evolution in global markets. From growth opportunities, to the role of specific innovations, to developments in value based healthcare, the medical technology industry clearly sees both challenges and solutions in terms of local market dynamics, evolving regulations and trend towards patient-centric value. [Read More](https://blog.themedtechconference.com/the-medtech-conference-day-1-recap-enhancing-value-in-medical-technology) ## [Social Media Recap: The MedTech Conference Day 1](https://blog.themedtechconference.com/social-media-recap-the-medtech-conference-day-1) Posted by [Lauren Belisle](https://blog.themedtechconference.com/author/lauren-belisle) on September 25, 2017 - [Tweet](https://twitter.com/share) The MedTech Conference is officially underway! Day 1 was packed with educational programming, technology demonstrations and networking with peers from across the world. [Read More](https://blog.themedtechconference.com/social-media-recap-the-medtech-conference-day-1) ## [Programming Spotlight: Patient Pavilion at The MedTech Conference](https://blog.themedtechconference.com/programming-spotlight-patient-pavilion-at-the-medtech-conference) Posted by [Caroline Coulter](https://blog.themedtechconference.com/author/caroline-coulter) on September 22, 2017 - [Tweet](https://twitter.com/share) With three days until The MedTech Conference begins, it’s time to learn about the Patient Pavilion! At Booth #313, the Patient Pavilion will feature four sessions: Insights, Activation, Advocacy, and Engagement. All moderated by Rolf Benirshke, Co-CEO, Legacy Health Strategies, these sessions will educate on how to mobilize patients into care, keep them committed throughout treatments, and initiate brand advocates. As the world of healthcare is transforming, it is important to learn how to best optimize the patient experience. ![Screen Shot 2017-09-22 at 3.44.10 PM.png](https://blog.themedtechconference.com/hs-fs/hubfs/Screen%20Shot%202017-09-22%20at%203.44.10%20PM.png?width=679&height=447&name=Screen%20Shot%202017-09-22%20at%203.44.10%20PM.png) Here's a quick look at the four sessions: [Read More](https://blog.themedtechconference.com/programming-spotlight-patient-pavilion-at-the-medtech-conference) ## [Pioneering UK companies attend the MedTech Conference](https://blog.themedtechconference.com/pioneering-uk-companies-attend-the-medtech-conference) Posted by [Lauren Belisle](https://blog.themedtechconference.com/author/lauren-belisle) on September 21, 2017 - [Tweet](https://twitter.com/share) A number of leading UK clinicians and pioneering medical companies will be visiting The MedTech Conference in a bid to forge lasting relationships and drive sales for UK products. The mission, which is supported by the UK Government, aims to strengthen export links between the UK and San Jose and create demand for UK designed healthcare technologies. ![Zensor-plus-ipad-(003).jpg](https://blog.themedtechconference.com/hs-fs/hubfs/Zensor-plus-ipad-(003).jpg?width=640&name=Zensor-plus-ipad-(003).jpg) [Read More](https://blog.themedtechconference.com/pioneering-uk-companies-attend-the-medtech-conference) ## [How to Debunk the Most Common CAPA Myths](https://blog.themedtechconference.com/how-to-debunk-the-most-common-capa-myths-greenlight-guru) Posted by [Jon Speer | greenlight.guru](https://blog.themedtechconference.com/author/jon-speer-greenlight-guru) on September 21, 2017 - [Tweet](https://twitter.com/share) *![greenlight.guru post.png](https://blog.themedtechconference.com/hs-fs/hubfs/greenlight.guru%20post.png?width=672&height=294&name=greenlight.guru%20post.png)* *This post is brought to you by [greenlight.guru](https://www.greenlight.guru/)* Many organizations misinterpret CAPA's role, often placing too much emphasis on tracking and managing the reaction to a non-conformance (corrective action) and not placing an equal, if not greater, amount of weight toward risk mitigation and assessment (preventive action). [Read More](https://blog.themedtechconference.com/how-to-debunk-the-most-common-capa-myths-greenlight-guru) ## [Contextual Intelligence: Getting to the “Issues Behind the Issues” on the Value of Medical Devices](https://blog.themedtechconference.com/contextual-intelligence-the-value-of-medical-devices-3d-communications) Posted by [Liz Scherer | 3D Communications](https://blog.themedtechconference.com/author/liz-scherer-3d-communications) on September 20, 2017 - [Tweet](https://twitter.com/share) *This post is brought to you by [3D Communications](http://3dcommunications.us/)* For those who work in the medical device arena, talk of “being customer-centric” is all the rage – especially when it comes to placing a value on your product. But, in the medtech and pharmaceutical industries, the term “customer” refers to more than just the patient. It refers to all stakeholders – the diverse set of individuals, organizations, regulators, and policymakers who influence the perception of value, and eventually, the market access of your product.  So, when we think about “customer-centrizing” efforts around value communications, we need to consider *every *stakeholder who defines value.  A powerful process to achieve this is Contextual Intelligence or CI. [Read More](https://blog.themedtechconference.com/contextual-intelligence-the-value-of-medical-devices-3d-communications) ## [The MedTech Conference Heads to Toronto in 2020](https://blog.themedtechconference.com/the-medtech-conference-heads-to-toronto-in-2020) Posted by [Lauren Belisle](https://blog.themedtechconference.com/author/lauren-belisle) on September 20, 2017 - [Tweet](https://twitter.com/share) Exciting news from the AdvaMed team! The MedTech Conference will be held in Toronto, Ontario, in 2020 from October 5-7, marking the first time that the conference will be held outside of the U.S.   *Thoughts from AdvaMed President and CEO Scott Whitaker:*  “Canada is becoming more and more of a medtech power each year,” said Scott Whitaker, president and CEO, AdvaMed. “The Canadian government’s Innovation Agenda and Ontario’s newly established Office of the Chief Health Innovation Strategist sent a strong signal that the country is open for business. We look forward to working with our local partners to showcase Toronto’s booming health technology ecosystem at The MedTech Conference in 2020.”   [Read More](https://blog.themedtechconference.com/the-medtech-conference-heads-to-toronto-in-2020) ## [Vote for the 2017 MedTech Innovator at The MedTech Conference!](https://blog.themedtechconference.com/vote-for-the-2017-medtech-innovator-at-the-medtech-conference) Posted by [Lauren Belisle](https://blog.themedtechconference.com/author/lauren-belisle) on September 20, 2017 - [Tweet](https://twitter.com/share) The MedTech Conference and AdvaMed Accel are once again partnering with MedTech Innovator to host the MedTech Innovator Competition Finals, and we need your help to choose the winner! During the Tuesday afternoon plenary session, four finalist companies will present their technologies and compete for $500,000 in prizes and awards, which is where you come in: the competition finals are based on a live audience vote. ![Cast Your Vote.png](https://blog.themedtechconference.com/hs-fs/hubfs/Cast%20Your%20Vote.png?width=343&height=337&name=Cast%20Your%20Vote.png) MedTech Innovator just announce their finalists yesterday -- these four companies are developing innovative medical technologies in precision therapeutic dosing, next-generation surgical tools and systems, and in vitro diagnostics: [Read More](https://blog.themedtechconference.com/vote-for-the-2017-medtech-innovator-at-the-medtech-conference) [Previous](https://blog.themedtechconference.com/page/3) [All posts](https://blog.themedtechconference.com/all) [Next](https://blog.themedtechconference.com/page/5) ### Join The MedTech Conference Insiders ### Interested in submitting a guest post? 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